A Journey of Thirty Years

Art has the unique power to transform the intangible flow of time into a breathtaking landscape. We would like to express our deepest gratitude to the renowned Hong Kong sand artist, Snow Chung, for creating this soul-stirring sand art performance for celebrating CRISTAL ‘s 30 years anniversary.

Through a plate of sand, the story of CRISTAL unfolds, a journey of thirty years of experience and change. As the shape of grains change, the new CRISTAL logo emerges. This evolution is more than a visual change; it marks a milestone of three decades of achievement and our renewed promise to innovate, providing the perfect solution for every kitchen.

With a sweep, a flourishing tree appears, symbolizing life and renewal. CRISTAL believes that everyone has a role to preserve the world as we know it, and build a better future for generations to come. This commitment is woven into everything CRISTAL does, from selecting eco-friendly materials for our packaging and manufacturing to a pledge to the earth: for every appliance purchased, a sapling is planted by CRISTAL in Indonesia.

This green vision, presented artistically through the earthen material of sand, will continue to grow alongside these thriving forests—blossoming together with you in every chapter of the future.